From Groomer to World-Class Instructor
Ms. Selly began her journey in the pet grooming world over 13 years ago. With full dedication, she has continuously upgraded her skills and knowledge — participating in international competitions, achieving the highest certifications from the United States and China, and serving as the ARTERO Brand Ambassador for three consecutive years.
After 4 years of building a career as a professional groomer, Ms. Selly felt called to share her expertise. She founded Selly Grooming Academy with one mission: to produce a generation of professional Indonesian groomers capable of competing at the international level.
Today, more than 60+ SGA alumni have opened their own salons in various major cities across Indonesia. Some have even won international competitions — carrying forward the legacy of excellence that Ms. Selly has built over the years.
“I want every SGA student not just to be able to groom — but to be the best in their field.”
